| 000 | 00636 a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c2235 _d2235 |
||
| 020 | _a9781452257174 | ||
| 050 | 0 | 0 | _aHF 5415 MOO 2013 |
| 100 | 1 |
_aMooij, Marieke K. de, _d1943- _eauthor |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 250 | _aFourth Edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE Publications, Inc., _c[2014] |
|
| 300 |
_axx, 395 p. : _bill. |
||
| 500 | _aincludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aTarget marketing | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aConsumer behavior | |
| 942 |
_2lcc _cBK _efouth ed. _h5415 _iMOO _kHF |
||