000			00537 a2200181 4500
999			_c2209 _d2209
020			_a9780071263351
050			_aHF 5415 CRA 2009
100			_aCravens, David W _eauthor
245			_aStrategic marketing: _cDavid W Cravens and Nigel Piercy
250			_a9th ed.
264			_aBoston : _bMcGraw-Hill Irwin, _c2009
300			_axv. 784p. : _bill.(col.) .
500			_aincludes index.
650			_aMarketing -- Decision making.
651			_aMarketing.
700			_aNigel Piercy _eauthor
942			_2lcc _cBK _e9th ed. _h5415 _iCRA _kHF