000			00583 a2200181 4500
999			_c2180 _d2180
020			_a9780070171008
050			_aHF 5415 HAW 2010
100			_aHawkins, Del. I _eauthor
245			_aConsumer behavior : _bbuilding marketing strategy / _cDel I Hawkins and David L Mothersbaugh
250			_a11th ed.
264			_aNew York : _bMcGraw-Hill Education, _c2014
300			_axxii. 778p. : _bill.(col.).
500			_aincludes index.
650			_aConsumer behavior.
651			_aMarket surveys.
700			_aDavid L Mothersbaugh _eauthor
942			_2lcc _cBK _e11th ed _h5415 _iHAW _kHF