| 000 | 00769 a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c2155 _d2155 |
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| 020 | _a0979734401 (pbk.) | ||
| 020 | _a9780979734403 (pbk.) | ||
| 050 | 0 | 0 | _aHF5415.13 CAP 2009 |
| 100 | 1 | _aCapon, Noel. | |
| 245 | 1 | 0 |
_aManaging marketing in the 21st century : _bdeveloping and implementing the market strategy / _cNoel Capon ; with James Mac Hulbert. |
| 264 |
_aNew York: _bWessex, _c2009 |
||
| 300 |
_a 118p.: 1 v. (various pagings) : _bill. ; |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHulbert, James M. | |
| 942 |
_2lcc _cBK _eEuropean edition _h5415.13 _iCA9 _kHF |
||