| 000 | 00670 a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c2146 _d2146 |
||
| 020 | _a9781446259030 | ||
| 050 | 0 | 0 | _aHF 5415.123 EGA 2015 |
| 100 | 1 |
_aEgan, John _d1952- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications / _cJohn Egan. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aLondon : _bSage, _c2015. |
|
| 300 |
_aix, 420 p. : _bill. (col.). |
||
| 500 | _aincludes index | ||
| 504 | _aIncludes bibliographical references . | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 7 | _aAdvertising. | |
| 650 | 7 | _aCommunication in marketing. | |
| 650 | 7 | _aMarketing. | |
| 942 |
_2lcc _cBK _e2nd ed. _h5415.123 _iEGA _kHF |
||