000 00540 a2200181 4500
999 _c1993
_d1993
020 _a9788177580082
050 0 0 _aHF1416 KEE 2002
100 1 _aKeegan, Warren J.
_eauthor
245 1 0 _aGlobal marketing management /
_cWarren J. Keegan.
250 _a7th ed.
264 _aNew Delhi
_bPearson
_c2002
300 _a643 p. :
_bill. ;
500 _aincludes index
504 _aIncludes bibliographical references
650 0 _aExport marketing
_xManagement.
650 0 _aExport marketing
_xManagement
942 _2lcc
_cBK
_e7th
_h1416
_iKEE
_k2002