| 000 | 00665 a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c1981 _d1981 |
||
| 020 | _a9780324568677 | ||
| 050 | _aHF5821 Q'GU 2009 | ||
| 100 |
_aO'Guinn, Thomas C. _eauthor |
||
| 245 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen and Richard J. Semenik |
||
| 250 | _a5th edition | ||
| 264 |
_aNew York : _bCengage learning., _c2009 |
||
| 300 |
_axlii., 726pages : _bill. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising media planning | ||
| 700 |
_aAllen, Chris T. _eauthor |
||
| 700 |
_aSemenik, Richard J. _eauthor |
||
| 942 |
_2lcc _cBK _e5th ed _h5821 _iO'GU _kHF |
||