000			01091 a2200313 4500
999			_c1815 _d1815
020			_a9781446280720
020			_a1446280721
020			_a9781446280713
020			_a1446280713
050	0	0	_aHF5823 HAC 2015
100	1		_aHackley, Christopher E., _eauthor.
245	1	0	_aAdvertising & promotion / _bChris Hackley and Rungpaka Amy Hackley.
250			_a3rd edition
264		1	_aLos Angeles : _bSAGE, _c2015.
300			_axvi, 326 pages, 16 unnumbered pages of plates : _billustrations (chiefly color) ;
500			_aIncludes bibliographical references (pages 305-315) and index.
504			_aIncludes bibliographical references (pages 305-315) and index.
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects.
650		0	_aSales promotion.
650		0	_aAdvertising _xBrand name products.
650		7	_aAdvertising.
650		7	_aAdvertising _xBrand name products.
650		7	_aAdvertising _xSocial aspects.
650		7	_aSales promotion.
650	1	7	_aReclame.
700	1		_aHackley, Rungpaka Amy, _eauthor.
942			_2lcc _cBK _e3rd _h5823 _iHAC _kHF