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_c1800 _d1800 |
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| 050 | 0 | 0 | _aHF5826.5 KAT 2010 |
| 100 | 1 |
_aKatz, Helen E. _eauthor |
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| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a4th edition. | ||
| 264 |
_aNew York : _bRoutledge, _c2010 |
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| 300 |
_axii, 212 p. : _bill. ; |
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| 500 | _aIncludes bibliographical references and index. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 650 | 0 | _aMass media and business. | |
| 650 | 0 | _aMarketing channels. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html |
| 942 |
_2lcc _cBK _e4th edition _h5826.5 _iKAT _k2010 |
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