| 000 | 00741 a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c1608 _d1608 |
||
| 020 | _a9780077131715 | ||
| 050 | _aHD9980.5 WIL 2012 | ||
| 100 |
_aWilson, Alan _eauthor |
||
| 245 |
_aServices Marketing: _bIntegrating customer focus across the firm _cValarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler |
||
| 250 | _aSecond European Edition | ||
| 264 |
_aLondon _bThe McGraw- Hill _c2012 |
||
| 300 |
_a559p. : _bill. (col.) |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aService industries--Marketing. _xCustomer services. |
||
| 700 |
_aZiethaml, Valarie A. _eauthor |
||
| 700 |
_aBitner, Mary Jo _eauthor |
||
| 700 |
_aGremler, Dwayne D. _eauthor |
||
| 942 |
_2lcc _cBK _eSecond European Edition _h9980.5 _iWIL _kHD |
||