000			01168cam a2200301 a 4500
999			_c1422 _d1422
001			15634880
003			GZU
005			20201014161554.0
008			090223s2009 enka b 001 0 eng
010			_a 2009006226
020			_a9780273713951 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _bMAR 2009
082	0	0	_a658.8 _222
245	0	0	_aMarketing : _ban introduction / _cGary Armstrong ... [et al.].
250			_a[European ed.].
260			_aHarlow, England : _bFinancial Times Prentice Hall, _c2009.
300			_axxxiii 614 p. : _bill. (chiefly col.) ; _c28 cm.
500			_a"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.)
700	1		_aArmstrong, Gary _q(Gary M.). _tMarketing.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _h5415 _iMAR _kHF