000 00508 a2200181 4500
999 _c1419
_d1419
020 _a9788131703823
050 _aHF5823 JEF 2009
100 _aJefkins, Frank
_eauthor
245 _aAdvertising /
_cFrank Jefkins, revised and edited by Daniel Yadin
250 _a4th edition.
264 _aNew Delhi :
_bPearson,
_c2009
300 _a416p.:
_bill.
500 _aIncludes Index
650 _aAdvertising
651 _aGreat Britain
700 _aYadin, Daniel
_eauthor
942 _2lcc
_cBK
_e4th
_h5823
_iJEF
_kHF