000 00383 a2200145 4500
999 _c1411
_d1411
020 _a0029188407
050 _aHF 5415 LEV 1983
100 _aLevitt, Theodore
_eAuthor
245 _aThe Marketing Imagination/
_cTheodore Levitt
264 _aNew York:
_bThe Free Press,
_c1983
300 _a203p.
500 _aIncludes Index
650 _aMarketing
942 _2lcc
_cBK
_h5415
_iLEV
_k1983