000			01932cam a22003858i 4500
999			_c1388 _d1388
001			17642846
003			GZU
005			20201014095635.0
008			130301s2013 nyu b 001 0 eng
010			_a 2013008564
020			_a9780273772729
040			_aDLC _beng _cDLC _erda
042			_apcc
043			_ae------
050	0	0	_aHF5415 _bSOL 2013
082	0	0	_a658.8/342094 _223
100	1		_aSolomon, Michael R. _eauthor
245	1	0	_aConsumer behaviour : _ba European perspective / _cMichael Solomon, Gary Bamossy, Søren Askegaard.
250			_a5 Edition.
263			_a1305
264		1	_aNew York : _bPearson Education, _c2013.
300			_a672p.: _bill.(col.)
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index
504			_aIncludes bibliographical references
505	0		_aPreface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.
650		0	_aConsumer behavior _zEurope.
700	1		_aBamossy, Gary J., _d1949-
700	1		_aAskegaard, Søren.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _e5th. _h5415 _iSOL _kHF