000 00539 a2200181 4500
999 _c1373
_d1373
020 _a9780073529936
050 _aHF 5415 KER 2011
100 _aKerin, Roger A.
_eAuthor
245 _aMarketing/
_cRoger A. Kerin, Steven W. Hartley and William Rudelius
250 _a10th ed.
264 _aNew York:
_bMcGraw Hill - Irwin,
_c2011
300 _a746p.
_bill.(col.)
500 _aincludes index
650 _aMarketing
700 _aHartley ,Steven W.
_eauthor
700 _aRudelius, William
_eauthor
942 _2lcc
_cBK
_e10th
_h5415
_iKER
_kHF