000			01456 a2200217 4500
999			_c11418 _d11418
020			_a9780071316323
050			_aHN 90 _bROD 2012
100			_aRodman,Seorge _eauthor
245			_aMass Media in a changing world : _bHistory Industry Controversy / _cSeorge Rodman
250			_afourth edition
264			_aLos Angeles: _bSAGE., _c2012
300			_a498 pages _billustrations
336			_2text _atxt _brdacontent
337			_2unmediated _an _brdamedia
338			_2volume _anc _brdacarrier
505			_aI: Media/society 1. Media and the social world II: Production: the media industry and the social world 2. The economics of the media industry 3. Political influence on media 4. Media organizations and professionals III: Content: media representations of the social world 5. Media and ideology 6. Social inequality and media representation IV: Audiences: meaning and influence 7. Media influence and the political world 8. Active audiences and the construction of meaning 9. Media technology and social change V: Globalization and the future 10. Media in a changing global culture
520			_aThe authors show how the media shapes, and is shaped by, not only society but also individuals. The focus of the book is on the huge influence the media exerts on society in general and on individuals in particular
650			_aMass media _xPolitical aspects
700			_aHoynes, William _eauthor
942			_2lcc _cBK _h90 _iROD _kHN _efourth