| 000 | 00669 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c11163 _d11163 |
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| 020 | _a9789332557185 | ||
| 050 |
_aHF 5415 _bKOT 2016 |
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| 100 |
_aKotler,Philip _eAuthor |
||
| 245 |
_aMarketing Management / _cPhilip Kotler and Kevin Lane Keller |
||
| 250 | _afifteenth edition | ||
| 264 |
_aBoston: _bPearson, _c2016 |
||
| 300 |
_a756 pages. _billustrations. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aincludes index | ||
| 650 | _aMarketing Management | ||
| 650 | _aMarketing Insight | ||
| 700 |
_aKeller, Kevin Lane _ejoint author |
||
| 942 |
_2lcc _cBK _efifteenth _h5415 _iKOT _kHF |
||