000			01183 a2200241 4500
999			_c11089 _d11089
020			_a9780763783334
020			_a0763783331
050	0	0	_aRA410.56 _bBER 2011
100	1		_aBerkowitz, Eric N. _eauthor
245	1	0	_aEssentials of health care marketing / _cEric N. Berkowitz.
250			_athird edition
264			_a Sudbury : _b Jones & Bartlett Learning, _cc.2011
300			_a515 pages _billustrations and maps
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aThe meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.
650		0	_aMedical care _xMarketing.
650	1	2	_aMarketing of Health Services.
942			_2lcc _cBK _h410.56 _iBER _kRA