| 000 | 00703 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c11082 _d11082 |
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| 020 | _a13:9780077861049 | ||
| 050 |
_aHF5415 _bPER2015 |
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| 100 |
_aPerreault,Williams D _eauthor |
||
| 245 |
_aEssentials of Marketing _bA marketing strategic planning approach / _cWilliam D.Perreault,Joseph P.Cannon and E.Jerome McCarthy |
||
| 264 |
_aNew York : _bMcGraw-Hill/Irwin, _cc.2010 |
||
| 300 | _a717 pages | ||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aincludes index | ||
| 650 | _amarketing | ||
| 650 | _amarketing strategy | ||
| 700 | _aCannon Joseph P | ||
| 700 | _aMcCarthy E.Jerome | ||
| 942 |
_2lcc _cBK _h5315 _iPER _kHF |
||