000 02611 a2200241 4500
999 _c10822
_d10822
020 _a9780199054022
050 _aHD62.7
_b.ENT 2014
100 _a Van Aardt, Isa
_eeditor
245 _aEntrepreneurship & new venture management /
_cIsa Van Aardt (Editor), Stefan Bezuidenhout (Editor)
264 _a Goodwood, Cape Town:
_bOxford University Press,
_c 2014
300 _a 477 pages : illustrations ; 24 cm
336 _1text
_brdacontent
337 _1unmediated
_brdamedia
338 _1volume
_brdacarrier
504 _aincludes index
505 _aPart 1: Introduction. Entrepreneurship defined / Karen Booysen The entrepreneurial mindset / Karen Booysen Part 2: The entrepreneurial process. Creativity and generating new business ideas / Isa van Aardt, Clinton Massyn Opportunity recognition and evaluation / Isa van Aardt Part 3: New venture creation. Information technology for SMEs / Elana Swanepoel Entrepreneurial strategy / Isa van Aardt Business start-up / Isa van Aardt, Wesley Clarence Franchising / Isa van Aardt Business ethics and social responsibility / Hanneli Bendeman Basic financial concepts / Stefan Bezuidenhout Financial planning and forecasting / Stefan Bezuidenhout The business plan / Stefan Bezuidenhout Entrepreneurial management / Elana Swanepoel Marketing / Elana Swanepoel Operations / Isa van Aardt Managing human resources / Elana Swanepoel Legal aspects / Isa van Aardt Part 4: Managing the venture. Business cycles and the entrepreneur / Carel van Aardt, Patrick Naidoo Managing growth and harvesting / Elana Swanepoel Corporate entrepreneurship / Isa van Aardt Decline and turnaround / Elana Swanepoel Contemporary issues / Elana Swanepoel
520 _aHow do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility? Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective. The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting
650 _aEntrepreneurship
_xSouth Africa
650 _aNew business enterprises
700 _aVan Aardt, Isa;
700 _a Bezuidenhout, Stefan
942 _2lcc
_cBK
_h62.7
_iAAR
_kHD