| 000 | 00909 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c10063 _d10063 |
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| 020 | _a9780073381022 | ||
| 050 | 0 | 0 | _aHF5415.2ESS2008 |
| 245 | 0 | 0 |
_aEssentials of marketing research / _cJoseph F. Hair, Jr. ... [et al.]. |
| 264 |
_aBoston : _bMcGraw-Hill/Higher Education, _c 2008. |
||
| 300 |
_axvi, 382 p. : _bill. ; |
||
| 500 | _aIncludes bibliographical references (p. [358]-361) and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aWolfinbarger, M.F | |
| 700 | 1 | _aOrtinau, D.J. | |
| 700 | 1 | _aBush, R.P | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0713/2007009178.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0713/2007009178-d.html |
| 942 |
_2lcc _cBK _h5415.2 _iESS _kHF |
||