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1.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by
Edition: 4th edition.
New York : Routledge, 2010
Availability: Items available for loan: City Campus Library (3)Location, call number: General Stacks HF5826.5 KAT 2010, ... Mashava Campus Library (4)Location, call number: General Stacks HF5826.5 KAT 2010, ...

2.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
Edition: 5th edition
New York : Cengage learning., 2009
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF5821O'GU2009. Graduate School Resource Centre (1)Location, call number: General Stacks HF 5821 O'GU 2009. Mashava Campus Library (1)Location, call number: General Stacks HF5821 O'GU 2009.

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