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	1.	New products management / C. Merle Crawford. by Crawford, C. Merle, 1924- [author] Series: The Irwin series in marketing Edition: 5th ed. Boston : McGraw-Hill/ Irwin, 1996 Availability: Items available for loan: Mashava Campus Library (2)Location, call number: General Stacks HF5415.153 CRA 1996, ... Place hold Request article Add to cart (remove)
	2.	Product Management / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 2nd ed. New York: Irwin/McGraw-Hill, 1997 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.15 LEH 1997. Place hold Request article Add to cart (remove)

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