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	1.	Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by Hooley, Graham J Piercy, Nigel Nicoulaud, Brigitte Edition: 5th ed. London: Pearson, 2012 Online resources: Table of contents only Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415 HOO 2012. Place hold Request article Add to cart (remove)
	2.	Tales from the marketplace : stories of revolution, reinvention and renewal / Nigel F. Piercy. by Piercy, Nigel [author] Chartered Institute of Marketing Oxford : Butterworth Heinemann, 1999 Online resources: Publisher description Table of contents Availability: Items available for loan: Mashava Campus Library (3)Location, call number: General Stacks HF5415 PIE 1999, ... Place hold Request article Add to cart (remove)
	3.	Market-led strategic change : transforming the process of going to market / Nigel Piercy. by Piercy, Nigel [author] Edition: 2nd ed. Oxford : Butterworth 2002 Online resources: Publisher description Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 PIE 2002. Place hold Request article Add to cart (remove)

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