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1.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 9th ed.
Boston McGraw-Hill Irwin 2009
Online resources:
Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF5415.13 PET 2009. Mashava Campus Library (4)Location, call number: General Stacks HF5415.13 PET 2009, ...

2.
a preface to Marketing Management / J.Paul Peter and James H. Donnelly,JR by
Edition: 7th ed
London: IRWIN, 1996
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.13PET1996.

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