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1.
Strategic marketing: David W Cravens and Nigel Piercy by
Edition: 9th ed.
Boston : McGraw-Hill Irwin, 2009
Availability: Items available for loan: City Campus Library (2)Location, call number: General Stacks HF 5415 CRA 2009, ... Mashava Campus Library (6)Location, call number: General Stacks HF 5415 CRA 2009, ...

2.
Market-led strategic change : transforming the process of going to market / Nigel Piercy. by
Edition: 2nd ed.
Oxford : Butterworth 2002
Online resources:
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 PIE 2002.

3.
Strategic marketing: David W Cravens and Nigel Piercy by
Edition: 8th ed.
Boston : McGraw-Hill Irwin, 2006
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HG 658.8 CRA 2006.

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