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1.
Services Marketing : operation, management and strategy / Kenneth E Clow by
New Delhi : Biztantra, 2004
Availability: Items available for loan: Mashava Campus Library (2)Location, call number: General Stacks HD9980 CLO 2004, ...

2.
Services marketing : the Indian perspectives : text and readings / Ravi Shanker by
New Delhi : Excel books, 2005
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415 SHA 2005.

3.
Services Marketing : People,Technology, Strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Boston: Pearson, 2011
Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 LOV 2011.

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