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	21.	Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by Hooley, Graham J Piercy, Nigel Nicoulaud, Brigitte Edition: 5th ed. London: Pearson, 2012 Online resources: Table of contents only Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415 HOO 2012. Place hold Request article Add to cart (remove)
	22.	Framework for marketing management / Philip Kotler & Kevin Lane Keller by Kotler, Philip [author] Keller, Kevin Lane [author] Edition: 3rd ed. New Delhi : Pearson Education, 2007 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415 KOT 2007. Place hold Request article Add to cart (remove)
	23.	Basic marketing : a global-managerial approach / William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. by Perreault, William D [author] Cannon, Joseph P [author] McCarthy, E. Jerome (Edmund Jerome) [author] Edition: 18th ed. New York : McGraw-Hill/ Irwin 2011 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415 PER 2011. Place hold Request article Add to cart (remove)
	24.	Marketing strategy : customers and competition / Steven P. Schnaars. by Schnaars, Steven P [author] Edition: 2nd rev. and updated ed. New York : The Free Press, 1998 Online resources: Contributor biographical information Publisher description Table of contents only Sample text Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.13 SCH 1998. Place hold Request article Add to cart (remove)
	25.	Tales from the marketplace : stories of revolution, reinvention and renewal / Nigel F. Piercy. by Piercy, Nigel [author] Chartered Institute of Marketing Oxford : Butterworth Heinemann, 1999 Online resources: Publisher description Table of contents Availability: Items available for loan: Mashava Campus Library (3)Location, call number: General Stacks HF5415 PIE 1999, ... Place hold Request article Add to cart (remove)
	26.	Market-based management : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J [author] New Jersey : Prentice Hall, 1997 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.13 BES 1997. Place hold Request article Add to cart (remove)
	27.	Market-led strategic change : transforming the process of going to market / Nigel Piercy. by Piercy, Nigel [author] Edition: 2nd ed. Oxford : Butterworth 2002 Online resources: Publisher description Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 PIE 2002. Place hold Request article Add to cart (remove)
	28.	Services Marketing : People,Technology, Strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher Wirtz, Jochen Edition: 7th ed. Boston: Pearson, 2011 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 LOV 2011. Place hold Request article Add to cart (remove)
	29.	Marketing Management/ Russell S Winer by Winer, Russell S Edition: 3rd. ed. Noida: Dorling Kindersley, 2007 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.13 WIN 2007. Place hold Request article Add to cart (remove)
	30.	Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy. by Patti, Charles H [author] Hartley, Steven William [author] Kennedy, Susan L [author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991 Online resources: Publisher description Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF58253 PAT 1991. Place hold Request article Add to cart (remove)
	31.	Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon by Capon, Noel Edition: 3rd ed. New York: Wessex, 2009 Availability: Items available for loan: Mashava Campus Library (5)Location, call number: General Stacks HF5415.13 CAP 2009, ... Place hold Request article Add to cart (remove)
	32.	Marketing Management: a South Asian Perspective/ Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. by Kotler, Philip Keller, Kevin Lane Koshy, Abraham Jha, Mithileshwar Edition: 14th ed. Delhi: Pearson, 2013 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF 5415.13 MAR 2013. Place hold Request article Add to cart (remove)
	33.	a preface to Marketing Management / J.Paul Peter and James H. Donnelly,JR by Peter J. Paul [author] Edition: 7th ed London: IRWIN, 1996 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.13PET1996. Place hold Request article Add to cart (remove)
	34.	Marketing management a strategic approach with a global orientation by Boyd, H.W [Author] wALKER [Author] Larreche [Author] Edition: Third Edition Boston Irwin McGraw-hill 1998 Availability: Items available for loan: Mashava Campus Library (1)Location, call number: General Stacks HF5415.13 BOY 1998. Place hold Request article Add to cart (remove)
	35.	Marketing Management / Philip Kotler and Kevin Lane Keller by Kotler,Philip [Author] Keller, Kevin Lane [joint author] Edition: fifteenth edition Boston: Pearson, 2016 Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF 5415 KOT 2016. Place hold Request article Add to cart (remove)
	36.	Marketing Management : Indian Cases / Gupta Prachi,Aggarwal,Hufrish Majra,Isaac Jacob,Varsha Jain,G.Radha Krishna,Ritu Narang,Shanthi Venkatesh,Suresh Paul A, and Susobhan Goswami by Gupta,Prachi [contributor] Aggarwal, Ashita [contributor] Majra,Hufrish [contributor] Jacob, Isaac [contributor] Jain, Varsha [contributor] Krishna ,G.Radha [contributor] Narang,Ritu [contributor] Venkatesh,Shanthi [contributor] Paul ,Suresh A [contributor] Goswami,Susobhan [contributor] Uttar Pradesh: Pearson India Education, 2018 Availability: Items available for loan: City Campus Library (1)Location, call number: General Stacks HF 5415 MAR 2018. Place hold Request article Add to cart (remove)