TY  - GEN
AU  - Boyd, H.W.
AU  - wALKER
AU  - Larreche
TI  - Marketing management: a strategic approach with a global orientation
SN  - 0071154299
AV  - HF5415.13 BOY 1998 
PY  - 1998///
CY  - Boston
PB  - Irwin McGraw-hill
KW  - Management
KW  - marketing management
N1  - Includes appendix and index
ER  -