Boyd, H.W. <br/><br/>
Marketing management  a strategic approach with a global orientation 

 - Third Edition 
 - xxii, 547p.  ill. 
<br/><br/> Includes appendix and index 
<br/><br/><label>ISBN: </label>0071154299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13 BOY 1998