Strategic marketing in tourism services / 
edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith. 
 - Bingley :  Emerald Group Publishing Limited,  2012. 
 - 377 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references (p. 355-357) and index. 
<br/><br/><label>ISBN: </label>1780520700 9781780520704 9781780520704 1780520700 1780520719 9781780520711 9781780520711 1780520719 
<br/><br/><label>LCCN: </label>2018418045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Tourism--Marketing.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>G155  / TSI 2012