TY  - GEN
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Setiawan, Iwan
TI  - Marketing 3.0: from products to customers to the human spirit 
SN  - 9780470598825
AV  - HF5415 KOT 2010 
PY  - 2010///
CY  - Hoboken
PB  - John Wiley and Sons
KW  - Marketing
KW  - Business
N1  - Includes index
ER  -