Kotler, Philip <br/><br/>
Marketing 3.0 :  from products to customers to the human spirit / 
Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. 
 - xv. , 188p. ;  ill.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470598825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business
<br/><br/><label>LC Class. No.: </label>HF5415 KOT 2010