TY  - GEN
AU  - Elan. H.G.
AU  - Houston G. Elan
AU  - Norton Paley
TI  - Marketing for Nonmarketers: Principles & Tactics that everyone in the business must know
SN  - 0814459935
AV  - HF5415ELA1992 
CY  - New York
PB  - Amacom
KW  - Marketing
N1  - Includes index
ER  -