TY  - GEN
AU  - Palmer,Adrian
AU  - Cole,Catherine
TI  - Services Marketing: Principles and Practice 
SN  - 9780023905636
AV  - HD 9980.5 PAL  1995 
PY  - 1995///
CY  - Englewood Cliffs, NJ
PB  -  Prentice Hall, 
KW  - Service industries
KW  - Marketing
N1  - includes index; Includes bibliographical references
ER  -