Palmer, Adrian. <br/><br/>
Services Marketing :  Principles and Practice / 
Adrian Palmer, Catherine Cole. 
 - xxi, 389 p. :  ill. ; 
<br/><br/> includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780023905636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD 9980.5 PAL  1995