TY  - GEN
AU  - Cummins, Julian
TI  - Sales promotion : : how to create, implement and integrate campaigns that really work 
SN  - 0749424478
AV  - HF5438.5 CUM 1998 
PY  - 2002///
CY  - London
PB  -  Kogan Page, 
KW  - Sales promotion
KW  - Marketing.
KW  -  BUSINESS & ECONOMICS -- Advertising & Promotion
N1  - Previous edition: / by Julian Cummins. 1998
ER  -