Cummins, Julian <br/><br/>
Sales promotion :   how to create, implement and integrate campaigns that really work / 
Julian Cummins; Roddy Mullin 
 - 1 online resource (xvi, 256 pages) : illustrations 
<br/><br/> Previous edition: / by Julian Cummins. 1998. 
<br/><br/><label>ISBN: </label>0749424478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Marketing. <br/> BUSINESS & ECONOMICS -- Advertising & Promotion.
<br/><br/><label>LC Class. No.: </label>HF5438.5 CUM 1998