TY  - GEN
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane 
AU  - Koshy, Abraham 
AU  - Jha, Mithileshwar
TI  - Marketing Management: a South Asian Perspective
SN  - 9788131767160
AV  - HF5415.12 MAR 2013 
PY  - 2013///
CY  - Delhi
PB  - Pearson
KW  -  Marketing -- Management
KW  - Textbooks.
KW  - Marketing -- Management
KW  - Consumers -- Attitudes
N1  - includes index and bibliographical references
ER  -