Marketing Management:  a South Asian Perspective/ 
Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. 
 - 14th ed. 
 - various pagination 
<br/><br/> includes index and bibliographical references 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing -- Management --Textbooks.  <br/>Marketing -- Management.<br/>Consumers -- Attitudes.
<br/><br/><label>LC Class. No.: </label>HF5415.12 MAR 2013