TY  - GEN
AU  - Richardson, J.E.
TI  - Annual editions Marketing
SN  - 0072861304
AV  - HF5415 R642 
PY  - 2004///
CY  - Guilford
PB  - McGraw-hill/ Dushkin
KW  - Marketing
N1  - Includes glossary and index
ER  -