00356    a2200133   4500020001500000050001600015100002900031245003000060250002500090264004100115300002000156500003200176650001400208  a0072861304  aHF5415 R642  aRichardson, J.E.eEditor  aAnnual editions Marketing  aTwenty sixth edition  aGuilfordbMcGraw-hill/ Dushkinc2004  axvi, 224pbill.  aIncludes glossary and index  aMarketing