TY  - GEN
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
TI  - Media programming: strategies and practices 
SN  - 9780495503071
AV  - PN1992.55 EAS 2009 
PY  - 2009///
CY  - Boston
PB  - Thomson Wadsworth
KW  - Television programs
KW  - Planning
KW  - Radio programs
KW  - Cable television
KW  - Mass media
N1  - Includes index; Includes bibliographical references (p. 437-444) and indexes
ER  -