TY  - GEN
AU  - Anderson,James A.
TI  - Media research methods: understanding metric and interpretive approaches 
SN  - 9781412999564 (pbk.)
AV  - P 91.3 AND 2012 
PY  - 2012///
CY  - London
PB  - Sage
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. 418-426) and index; Includes bibliographical references (p. 418-426) and index
ER  -