Anderson, James A. <br/><br/>
Media research methods :  understanding metric and interpretive approaches / 
James A. Anderson. 
 - xxi, 438 p. :  ill. ; 
<br/><br/> Includes bibliographical references (p. 418-426) and index. 
<br/><br/>Includes bibliographical references (p. 418-426) and index. 
<br/><br/><label>ISBN: </label>9781412999564 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P 91.3 AND 2012