Fiske, John. <br/><br/>
Introduction to communication studies / 
John Fiske ; with new introductory essay on Why Fiske still matters, by Henry Jenkins ; and with a new discussion on the topic of Structuralism and semiotics, Fiske-style between Ron Becker ... [et al.]. 
 - 3rd ed. 
 - li, 195 p. :  ill. ; 
<br/><br/> Includes bibliographical references and index 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415596480 (hardback) 0415596483 (hardback) 9780415596497 (pbk.) 0415596491 (pbk.) 9780203837382 (ebook) 020383738X (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Semiotics.
<br/><br/><label>LC Class. No.: </label>P90 FIS 2010