TY  - GEN
AU  - Cravens, David W
AU  - Nigel F.Piercy
TI  - Strategic marketing
SN  - 0071244328
AV  - HG 658.8 CRA 2006 
PY  - 2006///
CY  - Boston : 
PB  - McGraw-Hill Irwin, 
KW  - Marketing -- Decision making
KW  - Marketing
N1  - Includes index
ER  -