Cravens, David W <br/><br/>
Strategic marketing: 
David W Cravens and Nigel Piercy 
 - 8th ed. 
 - xv. 784p. :  ill.(col.) . 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071244328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HG 658.8 CRA 2006