TY - BOOK AU - Nelson,Roy Paul TI - The design of advertising SN - 0697129330 AV - HF5825 .NEL 1994 PY - 1994/// CY - Boston, Madison, Wis. PB - McGraw-Hall; Brown & Benchmark KW - Advertising layout and typography N1 - Includes bibliographical references (p. 398-403) and index; Includes bibliographical references (p. 398-403) and index ER -