Nelson, Roy Paul. <br/><br/>
The design of advertising / 
Roy Paul Nelson. 
 - 7th ed. 
 - Boston, Madison, Wis. :  McGraw-Hall; Brown & Benchmark,  c1994. 
 - ix, 413 p. :  ill. (some col.) ;  29 cm. 
<br/><br/> Includes bibliographical references (p. 398-403) and index. 
<br/><br/>Includes bibliographical references (p. 398-403) and index. 
<br/><br/><label>ISBN: </label>0697129330 
<br/><br/><label>LCCN: </label>92074978  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising layout and typography.
<br/><br/><label>LC Class. No.: </label>HF5825  / .NEL 1994